Searching For a Quality Copywriter
If you want to generate an income on the internet, you are going to need a site. If you want that website to help you bring in money, it should be really well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develop the text for your site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are great. Some are just awesome. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Here is how you will be able to tell the difference.
Does the copywriter have his or her own web site? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they tell you that they'll be able to help you with the one you are creating? Take note of the copy used on this site too. If there are several errors, this is a bad sign.
How favorably do you respond as you are going over the copywriter's own copy? This goes beyond the simple finding of grammar and spelling errors. Does the website copy induce an emotional response as you are reading it? Does it move you to like him or her? Does the copy make you Home Page want to follow up and find out more about them? Does the copy make you feel like you should hire the writer right away? Does it make you want to run for the hills? Does it make you mad? These are all vital reactions and you should listen to them.
Do a bit more inquiry on the copywriter. Seek reviews for the copywriter on third-party web sites and online discussion boards. It's extremely likely that the only reviews you will see on the writer's website are going to be positive. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These pstings demand your extra attention. You must also ask the writer to give you several references. Be sure that you follow up and actually get in contact with those references and ask for an honest opinion from them.
See to it that you spend some time reading through the samples provided by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing reads like it was copied from Wikipedia or is particularly unclear, it's best to find someone else.
There are a number of different ways to discover if a copywriter is worth spending your money. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.